Work
Year
Year
2025
2025
Client
Client
Orbitex
Orbitex
Stay in orbit. Stay in the game.
Duration
Duration
5 months
5 months
Location
Location
Barcelona, ES
Barcelona, ES
Industry
Industry
Sports & Performance
Sports & Performance
Deliverables
Deliverables
Brand identity, logo design, art direction, photography direction, campaign creative, and brand guidelines.
Brand identity, logo design, art direction, photography direction, campaign creative, and brand guidelines.
Orbitex is a sports performance brand built around the culture of tennis as much as the game itself. What started as a hydration product for court athletes evolved into a full brand identity — confident, kinetic and designed for a player who takes their game seriously without taking themselves too seriously.
Orbitex is a sports performance brand built around the culture of tennis as much as the game itself. What started as a hydration product for court athletes evolved into a full brand identity — confident, kinetic and designed for a player who takes their game seriously without taking themselves too seriously.
Designing a Sports Brand Identity Built for the Culture Around the Court, Not Just the Match
Designing a Sports Brand Identity Built for the Culture Around the Court, Not Just the Match
Orbitex was never just about performance. The brief was to build a brand that lived in the full context of modern tennis — the court, the warm-up, the post-match drink, the aesthetic of the sport as a lifestyle. A player who cares about their backhand also cares about what they carry onto the court. The identity was developed to sit at the intersection of athletic credibility and cultural awareness. Not a technical gear brand. Not a fashion label borrowing tennis codes. Something that belonged genuinely to both worlds at once.
Orbitex was never just about performance. The brief was to build a brand that lived in the full context of modern tennis — the court, the warm-up, the post-match drink, the aesthetic of the sport as a lifestyle. A player who cares about their backhand also cares about what they carry onto the court. The identity was developed to sit at the intersection of athletic credibility and cultural awareness. Not a technical gear brand. Not a fashion label borrowing tennis codes. Something that belonged genuinely to both worlds at once.
The brand mark — a circle containing a smaller offset sphere — abstracts the motion of a tennis ball in flight. It suggests orbit, spin and trajectory simultaneously, without ever becoming literal. At small sizes it reads as a clean geometric icon. At large scale it reveals the physics behind it. White on rich, saturated photography gives the identity presence without aggression. The logo never competes with the energy of the image it sits in — it anchors it, the way a player's focus anchors a point that is still in motion all around them.
The brand mark — a circle containing a smaller offset sphere — abstracts the motion of a tennis ball in flight. It suggests orbit, spin and trajectory simultaneously, without ever becoming literal. At small sizes it reads as a clean geometric icon. At large scale it reveals the physics behind it. White on rich, saturated photography gives the identity presence without aggression. The logo never competes with the energy of the image it sits in — it anchors it, the way a player's focus anchors a point that is still in motion all around them.
•
Feedback
"Tennis brands always show the shot. We wanted to show the player. The team understood that immediately and built an entire visual language around it. The floating balls campaign became our most shared content ever — people kept asking if the images were real. That tension was exactly what we were after."
Sofía Delgado
Brand Manager, Orbitex
"Tennis brands always show the shot. We wanted to show the player. The team understood that immediately and built an entire visual language around it. The floating balls campaign became our most shared content ever — people kept asking if the images were real. That tension was exactly what we were after."
Sofía Delgado
Brand Manager, Orbitex
•
Feedback
"Tennis brands always show the shot. We wanted to show the player. The team understood that immediately and built an entire visual language around it. The floating balls campaign became our most shared content ever — people kept asking if the images were real. That tension was exactly what we were after."
Sofía Delgado
Brand Manager, Orbitex