Work
Year
Year
2026
2026
Client
Client
Adert Health
Adert Health
Clarity in every dose.
Duration
Duration
5 months
5 months
Location
Location
Stockholm, SE
Stockholm, SE
Industry
Industry
Health & Wellness
Health & Wellness
Deliverables
Deliverables
Brand identity, packaging design, art direction, photography direction, and brand guidelines.
Brand identity, packaging design, art direction, photography direction, and brand guidelines.
Adert is a wellness supplement brand designed to make daily health feel effortless and approachable. What started as a DTC focus formula grew into a full brand identity — clean, clinical and warm in equal measure, built for people who take care of themselves without making it a personality.
Adert is a wellness supplement brand designed to make daily health feel effortless and approachable. What started as a DTC focus formula grew into a full brand identity — clean, clinical and warm in equal measure, built for people who take care of themselves without making it a personality.
Redesigning a Supplement Brand to Feel as Good as What's Inside the Bottle
Redesigning a Supplement Brand to Feel as Good as What's Inside the Bottle
Adert came to us with a product they believed in and a visual identity that wasn't keeping up. The formula was strong — a daily focus supplement with clean ingredients — but the packaging communicated nothing about the quality behind it. The brief was to close that gap. The design had to walk a precise line: medical enough to signal efficacy, human enough to feel approachable. The supplement category is crowded with brands that lean too far in one direction. Adert needed to own the space in between.
Adert came to us with a product they believed in and a visual identity that wasn't keeping up. The formula was strong — a daily focus supplement with clean ingredients — but the packaging communicated nothing about the quality behind it. The brief was to close that gap. The design had to walk a precise line: medical enough to signal efficacy, human enough to feel approachable. The supplement category is crowded with brands that lean too far in one direction. Adert needed to own the space in between.
The cobalt blue was the first and most important decision. Confident, slightly bold and immediately distinct on a shelf or a bathroom counter, it carries the weight of a brand that knows what it does. The matte finish softens the container just enough to keep it from feeling cold. White type set in a rounded geometric sans gives the wordmark a friendliness that stops the blue from becoming too serious. The result is a bottle you want to pick up — which, for a daily supplement, is exactly the behavior the brand needs to encourage.
The cobalt blue was the first and most important decision. Confident, slightly bold and immediately distinct on a shelf or a bathroom counter, it carries the weight of a brand that knows what it does. The matte finish softens the container just enough to keep it from feeling cold. White type set in a rounded geometric sans gives the wordmark a friendliness that stops the blue from becoming too serious. The result is a bottle you want to pick up — which, for a daily supplement, is exactly the behavior the brand needs to encourage.
Turning a Daily Ritual Into a Visual Identity That Lives on the Counter
Turning a Daily Ritual Into a Visual Identity That Lives on the Counter
The photography direction was built around the gesture of taking a supplement — hands holding, passing and opening the bottle. The peach-toned background was chosen to contrast the blue without competing with it, creating an image palette that feels skin-close and personal rather than sterile. This editorial approach positioned Adert not as a medical product but as a lifestyle object. Something that sits on your counter with intention, not hidden in a drawer. The bottle is part of the morning ritual, and the photography communicates that directly.
The photography direction was built around the gesture of taking a supplement — hands holding, passing and opening the bottle. The peach-toned background was chosen to contrast the blue without competing with it, creating an image palette that feels skin-close and personal rather than sterile. This editorial approach positioned Adert not as a medical product but as a lifestyle object. Something that sits on your counter with intention, not hidden in a drawer. The bottle is part of the morning ritual, and the photography communicates that directly.
The photography direction was built around the gesture of taking a supplement — hands holding, passing and opening the bottle. The peach-toned background was chosen to contrast the blue without competing with it, creating an image palette that feels skin-close and personal rather than sterile. This editorial approach positioned Adert not as a medical product but as a lifestyle object. Something that sits on your counter with intention, not hidden in a drawer. The bottle is part of the morning ritual, and the photography communicates that directly.
The two-bottle composition — one open and being poured, one held in the palm — was developed to show the product in active use. It communicates scale, texture and the satisfying simplicity of the daily routine without a single word of copy. Every detail of the container was considered: the ridged cap that makes the twist feel precise, the proportion of the label to the bottle body, the way the wordmark sits slightly large and confident. Small decisions that add up to a product that feels premium from the first touch.
The two-bottle composition — one open and being poured, one held in the palm — was developed to show the product in active use. It communicates scale, texture and the satisfying simplicity of the daily routine without a single word of copy. Every detail of the container was considered: the ridged cap that makes the twist feel precise, the proportion of the label to the bottle body, the way the wordmark sits slightly large and confident. Small decisions that add up to a product that feels premium from the first touch.
The two-bottle composition — one open and being poured, one held in the palm — was developed to show the product in active use. It communicates scale, texture and the satisfying simplicity of the daily routine without a single word of copy. Every detail of the container was considered: the ridged cap that makes the twist feel precise, the proportion of the label to the bottle body, the way the wordmark sits slightly large and confident. Small decisions that add up to a product that feels premium from the first touch.
•
Feedback
"We had a great product that looked like every other supplement on the market. Now we have a brand. The blue alone changed how people talk about us — customers describe it as the bottle on their counter, not just something they take. That shift in perception is everything."
Erik Lindqvist
CEO, Adert Health
"We had a great product that looked like every other supplement on the market. Now we have a brand. The blue alone changed how people talk about us — customers describe it as the bottle on their counter, not just something they take. That shift in perception is everything."
Erik Lindqvist
CEO, Adert Health
•
Feedback
"We had a great product that looked like every other supplement on the market. Now we have a brand. The blue alone changed how people talk about us — customers describe it as the bottle on their counter, not just something they take. That shift in perception is everything."
Erik Lindqvist
CEO, Adert Health
Wanna See More?
Wanna See More?
Wanna See More?
