Work
Year
Year
2026
2026
Client
Client
Rimberio Coffee
Rimberio Coffee
One letter. One standard. No shortcuts.
Duration
Duration
5 months
5 months
Location
Location
Porto, PT
Porto, PT
Industry
Industry
Food & Beverage
Food & Beverage
Deliverables
Deliverables
Brand identity, packaging design, web design, mobile app design, art direction, and brand guidelines.
Brand identity, packaging design, web design, mobile app design, art direction, and brand guidelines.
Rimberio is a direct-trade specialty coffee brand built on the conviction that great beans deserve packaging that matches their quality. What started as a single-origin import operation evolved into a full web, mobile and packaging identity — bold, minimal and designed to make a coffee pouch feel like a collector's object.
Rimberio is a direct-trade specialty coffee brand built on the conviction that great beans deserve packaging that matches their quality. What started as a single-origin import operation evolved into a full web, mobile and packaging identity — bold, minimal and designed to make a coffee pouch feel like a collector's object.
Designing a Coffee Brand That Treats Its Own Initial as the Most Powerful Graphic Element in the Category
Designing a Coffee Brand That Treats Its Own Initial as the Most Powerful Graphic Element in the Category
Rimberio came to us with exceptional coffee and packaging that did nothing to communicate it. The beans were sourced directly, the roast profiles were obsessively calibrated and the supply chain was cleaner than almost anyone in the market. None of that was visible on the shelf. The redesign started with a single question: what is the most confident thing this brand could put on a bag? The answer was a single letter. Set large, set bold, set in orange — occupying most of the pouch face with nothing else competing for attention. An R that functions as a brand mark, a quality stamp and a visual shorthand for everything the company stands for.
Rimberio came to us with exceptional coffee and packaging that did nothing to communicate it. The beans were sourced directly, the roast profiles were obsessively calibrated and the supply chain was cleaner than almost anyone in the market. None of that was visible on the shelf. The redesign started with a single question: what is the most confident thing this brand could put on a bag? The answer was a single letter. Set large, set bold, set in orange — occupying most of the pouch face with nothing else competing for attention. An R that functions as a brand mark, a quality stamp and a visual shorthand for everything the company stands for.
The two-colorway system — white pouch with orange R, orange pouch with white R — was developed as a product family signal rather than a flavor differentiation tool. Both bags contain Rimberio coffee. One is for your counter. One is for a gift. The inversion communicates the same identity twice, from opposite directions, with equal confidence. The matte finish was specified to give both pouches a tactile quality that contrasts with the glossy standard of the category. Rimberio bags feel different before they are opened, which is the first sensory impression the brand makes and the one that sets expectations for everything that follows.
The two-colorway system — white pouch with orange R, orange pouch with white R — was developed as a product family signal rather than a flavor differentiation tool. Both bags contain Rimberio coffee. One is for your counter. One is for a gift. The inversion communicates the same identity twice, from opposite directions, with equal confidence. The matte finish was specified to give both pouches a tactile quality that contrasts with the glossy standard of the category. Rimberio bags feel different before they are opened, which is the first sensory impression the brand makes and the one that sets expectations for everything that follows.
Building a Web and Mobile Experience as Stripped-Back and Confident as the Packaging It Represents
Building a Web and Mobile Experience as Stripped-Back and Confident as the Packaging It Represents
The website was designed to extend the packaging's visual logic directly into the digital space. Orange and white, large typography, generous negative space and no imagery that competes with the product photography. The homepage opens on the two bags against the brand's warm linen background — the same composition as the campaign shot, now interactive. Navigation was reduced to three items. The product pages were built around a single large image of the bag, a short origin story and a single call to action. Every additional word was removed until only the necessary ones remained. The copy philosophy matched the design philosophy exactly.
The website was designed to extend the packaging's visual logic directly into the digital space. Orange and white, large typography, generous negative space and no imagery that competes with the product photography. The homepage opens on the two bags against the brand's warm linen background — the same composition as the campaign shot, now interactive. Navigation was reduced to three items. The product pages were built around a single large image of the bag, a short origin story and a single call to action. Every additional word was removed until only the necessary ones remained. The copy philosophy matched the design philosophy exactly.
The website was designed to extend the packaging's visual logic directly into the digital space. Orange and white, large typography, generous negative space and no imagery that competes with the product photography. The homepage opens on the two bags against the brand's warm linen background — the same composition as the campaign shot, now interactive. Navigation was reduced to three items. The product pages were built around a single large image of the bag, a short origin story and a single call to action. Every additional word was removed until only the necessary ones remained. The copy philosophy matched the design philosophy exactly.
The mobile app was designed as a subscription management and discovery tool — allowing customers to adjust their roast preferences, track their next shipment and explore the farm profiles behind each batch. The interface uses the same orange and white system as the packaging, with the R mark appearing as a loader, a navigation anchor and a reward badge for subscription milestones. The app's most considered feature is the roast timeline — a visual diary of every bag the customer has received, shown as a sequence of packaging images over time. It turns a subscription into a collection, which is exactly the relationship Rimberio was designed to build with its customers.
The mobile app was designed as a subscription management and discovery tool — allowing customers to adjust their roast preferences, track their next shipment and explore the farm profiles behind each batch. The interface uses the same orange and white system as the packaging, with the R mark appearing as a loader, a navigation anchor and a reward badge for subscription milestones. The app's most considered feature is the roast timeline — a visual diary of every bag the customer has received, shown as a sequence of packaging images over time. It turns a subscription into a collection, which is exactly the relationship Rimberio was designed to build with its customers.
The mobile app was designed as a subscription management and discovery tool — allowing customers to adjust their roast preferences, track their next shipment and explore the farm profiles behind each batch. The interface uses the same orange and white system as the packaging, with the R mark appearing as a loader, a navigation anchor and a reward badge for subscription milestones. The app's most considered feature is the roast timeline — a visual diary of every bag the customer has received, shown as a sequence of packaging images over time. It turns a subscription into a collection, which is exactly the relationship Rimberio was designed to build with its customers.
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Feedback
“A fantastic experience from start to finish. They were thoughtful, professional, and incredibly easy to work with, making the whole process feel smooth and well organised.”
Ricardo Mendes
Founder, Rimberio Coffee
“A fantastic experience from start to finish. They were thoughtful, professional, and incredibly easy to work with, making the whole process feel smooth and well organised.”
Ricardo Mendes
Founder, Rimberio Coffee
•
Feedback
“A fantastic experience from start to finish. They were thoughtful, professional, and incredibly easy to work with, making the whole process feel smooth and well organised.”
Ricardo Mendes
Founder, Rimberio Coffee
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