Work
Year
Year
2024
2024
Client
Client
Zentara Studio
Zentara Studio
Light that breathes.
Duration
Duration
6 months
6 months
Location
Location
Copenhagen, DK
Copenhagen, DK
Industry
Industry
Architecture & Interior Design
Architecture & Interior Design
Deliverables
Deliverables
Brand identity, logo design, art direction, photography direction, campaign creative, and brand guidelines.
Brand identity, logo design, art direction, photography direction, campaign creative, and brand guidelines.
Zentara is an architectural lighting studio that designs suspended installations for spaces that demand more than illumination. What began as a single commission for a cultural institution evolved into a full brand identity — fluid, luminous and built around the idea that light should move the way water does.
Zentara is an architectural lighting studio that designs suspended installations for spaces that demand more than illumination. What began as a single commission for a cultural institution evolved into a full brand identity — fluid, luminous and built around the idea that light should move the way water does.
Designing a Brand Identity for a Studio That Treats Light as a Sculptural Material
Designing a Brand Identity for a Studio That Treats Light as a Sculptural Material
Zentara was built on a conviction shared by very few lighting designers: that a suspended installation should occupy a room the way a great piece of sculpture does — with presence, intention and the capacity to change the feeling of everything around it. The brand identity was developed to match that ambition. The visual language needed to communicate craft at the scale of architecture and poetry at the scale of a business card, holding both registers without losing either.
Zentara was built on a conviction shared by very few lighting designers: that a suspended installation should occupy a room the way a great piece of sculpture does — with presence, intention and the capacity to change the feeling of everything around it. The brand identity was developed to match that ambition. The visual language needed to communicate craft at the scale of architecture and poetry at the scale of a business card, holding both registers without losing either.
The brand mark — three horizontal wave forms contained within a perfect circle — abstracts the movement of the studio's signature installations. The waves reference flowing fabric, water surface and light diffusion simultaneously, creating a symbol that is immediately associated with the physical experience of standing beneath a Zentara piece. White on dark, always. The identity was designed to perform in the environments where the work lives — dimly lit galleries, high-ceilinged lobbies, atmospheric hospitality spaces — where contrast is the only thing that holds.
The brand mark — three horizontal wave forms contained within a perfect circle — abstracts the movement of the studio's signature installations. The waves reference flowing fabric, water surface and light diffusion simultaneously, creating a symbol that is immediately associated with the physical experience of standing beneath a Zentara piece. White on dark, always. The identity was designed to perform in the environments where the work lives — dimly lit galleries, high-ceilinged lobbies, atmospheric hospitality spaces — where contrast is the only thing that holds.
•
Feedback
"Our work had always been stronger than our brand. We had commissions we were proud of and nothing to show them in that matched their quality. The identity the team built finally closes that gap. The campaign image alone has opened four new project conversations — two of them from architects who had never heard of us before."
Henrik Dahl
Founder, Zentara Studio
"Our work had always been stronger than our brand. We had commissions we were proud of and nothing to show them in that matched their quality. The identity the team built finally closes that gap. The campaign image alone has opened four new project conversations — two of them from architects who had never heard of us before."
Henrik Dahl
Founder, Zentara Studio
•
Feedback
"Our work had always been stronger than our brand. We had commissions we were proud of and nothing to show them in that matched their quality. The identity the team built finally closes that gap. The campaign image alone has opened four new project conversations — two of them from architects who had never heard of us before."
Henrik Dahl
Founder, Zentara Studio
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