Work
Year
Year
2023
2023
Client
Client
Zentara
Zentara
Real people. Real moments. Right now.
Duration
Duration
4 months
4 months
Location
Location
Toronto, CA
Toronto, CA
Industry
Industry
Social & Wellness Tech
Social & Wellness Tech
Deliverables
Deliverables
Brand identity, logo design, app design, art direction, photography direction, and brand guidelines.
Brand identity, logo design, app design, art direction, photography direction, and brand guidelines.
Zentara is a social wellness platform that helps people build and maintain real friendships in an increasingly disconnected world. What started as a community events app evolved into a full brand identity — open, joyful and designed for the generation that has every tool to connect and still feels alone.
Zentara is a social wellness platform that helps people build and maintain real friendships in an increasingly disconnected world. What started as a community events app evolved into a full brand identity — open, joyful and designed for the generation that has every tool to connect and still feels alone.
Designing a Social Platform Brand Built Around the Feeling of Actually Being Together
Designing a Social Platform Brand Built Around the Feeling of Actually Being Together
Zentara was built to solve a problem that most tech companies talk about and very few address honestly: loneliness. The platform connects people through shared local experiences — events, activities and spontaneous meetups — and the brief was to build an identity that felt as genuinely warm as the moments it was designed to create. The challenge was to avoid the performative positivity common in social app branding. Zentara's warmth needed to feel earned, not manufactured. The visual language had to reference real human joy rather than the curated version of it that social media has made everyone suspicious of.
Zentara was built to solve a problem that most tech companies talk about and very few address honestly: loneliness. The platform connects people through shared local experiences — events, activities and spontaneous meetups — and the brief was to build an identity that felt as genuinely warm as the moments it was designed to create. The challenge was to avoid the performative positivity common in social app branding. Zentara's warmth needed to feel earned, not manufactured. The visual language had to reference real human joy rather than the curated version of it that social media has made everyone suspicious of.
The brand mark — a shield form with a four-pointed inner star — was designed to communicate both protection and connection simultaneously. It suggests a community emblem, a membership badge and a symbol of trust, reflecting a platform built on the premise that real connection requires a degree of safety and commitment from everyone involved. The soft teal color treatment — applied as a consistent grade across all campaign photography — gives the brand a visual signature that reads as both digital-native and humanly warm. It desaturates just enough to feel considered, without losing the life and color of the people in the frame.
The brand mark — a shield form with a four-pointed inner star — was designed to communicate both protection and connection simultaneously. It suggests a community emblem, a membership badge and a symbol of trust, reflecting a platform built on the premise that real connection requires a degree of safety and commitment from everyone involved. The soft teal color treatment — applied as a consistent grade across all campaign photography — gives the brand a visual signature that reads as both digital-native and humanly warm. It desaturates just enough to feel considered, without losing the life and color of the people in the frame.
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Feedback
“They made the whole experience easy and enjoyable. Everything was handled with care, and the final outcome captured exactly what we were hoping for.”
Daniel Park
Co-founder, Zentara
“They made the whole experience easy and enjoyable. Everything was handled with care, and the final outcome captured exactly what we were hoping for.”
Daniel Park
Co-founder, Zentara
•
Feedback
“They made the whole experience easy and enjoyable. Everything was handled with care, and the final outcome captured exactly what we were hoping for.”
Daniel Park
Co-founder, Zentara
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